Works with your stack
The problem
You think you make 40%. Here's reality.
Average margin
raw vs real
categories
of hidden costs
tools
calculate them properly today
Shopify fees, Stripe & PayPal, returns, allocated Meta & Google ads, real vs charged shipping, Klaviyo, VAT, Amazon and Etsy commissions — every euro leaks through a different pipe. Margo counts them all.
The truth table
Every product, every euro, finally accounted for.
Live view of your catalogue with real margin per SKU.
| SKU | Product | Gross revenue | Allocated costs | Real margin € | Real margin % | Verdict |
|---|---|---|---|---|---|---|
| BTL-750-BLK | Insulated bottle 750ml | €4,820 | −€3,760 | €1,060 | 22.0% | Push |
| CDL-GFT-03 | Candle gift set x3 | €3,150 | −€2,710 | €440 | 14.0% | Reprice |
| TEE-ORG-M | Organic cotton tee | €2,980 | −€2,800 | €180 | 6.0% | Cut |
| LMP-CER-01 | Ceramic table lamp | €5,640 | −€4,230 | €1,410 | 25.0% | Push |
| BAG-20L-NVY | Everyday backpack 20L | €4,410 | −€3,570 | €840 | 19.0% | Reprice |
| MUG-350-WHT | Enamel mug 350ml | €1,890 | −€1,780 | €110 | 5.8% | Cut |
How it works
From connection to decision in one afternoon.
Connect
Shopify or WooCommerce, Stripe, Meta and Google in 4 clicks. Read-only, always.
Margo allocates
Every euro of cost assigned to the right product, pro-rata. Ads, shipping, fees, returns.
Decide
A prioritized list every Monday: push, reprice, cut. No dashboards to interpret.
Try it live
Try it with your own numbers — 20 seconds, no signup.
Punch in a product, allocate real costs, see the true margin.
Features
Built for operators, not analysts.
Smart shared-cost allocation
Ad spend, platform fees and fixed costs split pro-rata across SKUs by real contribution.
Real vs charged shipping
Reconcile carrier invoices with what you charged. See the shipping bleed per product.
Per-campaign ad attribution
Meta and Google spend mapped to the SKUs each campaign actually sold.
Supplier invoice reading
Upload a PDF or a photo — Margo extracts unit COGS and updates every affected SKU.
Multi-store & multi-platform
Shopify, WooCommerce, Amazon, Etsy under one margin — consolidated or by store.
Margin alerts
Ping in Slack or email the moment a SKU tips below your margin floor.
The receipts
How Margo counts.
From the private beta
Real numbers, coming soon.
We built Margo after watching store owners discover their bestsellers were losing money once ads and shipping were truly allocated. The first beta merchants are connecting their stores now — their numbers, not ours, will fill this section soon.
Pricing
Simple pricing, real insights.
Every plan includes the full accounting engine.
Discover your real margin in 10 minutes.
No credit card · Read-only connection