margo

Our mission

Thousands of merchants fly blind. We're changing that.

Margo exists because e-commerce dashboards lie by omission. They show revenue and a gross margin — never the true net that lands in your bank account.

margo SAS · France, Île-de-France · Founded 2025

We spent years running Shopify stores. Every month, the same story: the P&L showed a healthy 40% margin, and every month the bank balance disagreed. The gap wasn't fraud or bad math — it was nine categories of small costs no dashboard bothered to allocate.

So we built the accounting engine we wished existed. Read every fee, every refund, every ad euro. Attribute them to the product that generated them. Show the merchant what really lands. Nothing invented, nothing hidden.

Today Margo is used by independent merchants and small brands across Europe who refuse to fly blind any longer.

A note from us

We're merchants who got tired of not knowing what we actually made. We built the tool we needed, then noticed everyone we knew needed it too.

If you find a category we haven't allocated, an edge case that breaks the math, or a truth we're not telling — write to us. We read every message and we care about being right more than we care about being clever.

— The Margo team

Compare

Margo vs spreadsheets

A spreadsheet works — until it doesn't. Here's what changes when you stop maintaining one.

What a spreadsheet misses

  • Stops refreshing the day someone forgets to paste the export.
  • Averages fees; ignores per-order variance on shipping and refunds.
  • No ad-spend attribution at the SKU level.
  • Breaks on multi-currency and multi-store.
  • Three people, three formulas, three versions of the truth.

What Margo automates

  • Reads Shopify, Stripe, Meta, Google, Klaviyo every day, on its own.
  • Reconciles each carrier invoice with the exact order it covers.
  • Splits ad spend down to the SKU via UTM + purchase events.
  • Handles multi-currency, multi-store, cross-border VAT.
  • One number, traceable to source, the same for everyone.

Values

What we stand for

Transparency

Every number in Margo is traceable back to a line in your source data. No black boxes.

Read-only

We only request read scopes. Margo cannot edit a price, an order, or a campaign — technically impossible.

AES-256 encrypted

Data encrypted in transit (TLS 1.3) and at rest (AES-256). Keys rotated, access audited.

Hosted in the EU

Servers in Paris and Frankfurt. GDPR-native. No data leaves the European Union.

Timeline

Product timeline

  • 2024

    First prototype

    A Google Sheet that reconciled Shopify, Stripe and Meta for one merchant.

  • 2025 Q1

    Private beta

    12 stores connected. Average shown-vs-real gap: 26 points.

  • 2025 Q3

    Public launch

    Shopify + WooCommerce + Stripe + PayPal + Meta + Google + Klaviyo.

  • 2026 Q1

    AI invoice reading

    Upload supplier PDFs, Margo extracts COGS automatically.

  • 2026 Q3

    Amazon & Etsy

    Marketplace fees fully allocated per SKU. In active development.

No invented team page. Just people building.

Questions, partnerships, press — write to us directly.

Contact us